Monday, August 31, 2009

All Together Now! (A look at new millennial globalization at work...)

DDB London created a spot for Budweiser to air on Irish TV. (An interesting enough proposition, if you think about it!)

Pix showcase the vibrant American city of Chicago as seen from the El train.

Music is a very fun remake of a Beatles classic done by The Hours.

Add it all together and what do we have? A British ad agency selling an American brew to an Irish audience using images of Chicago....

Check it out...

The Guardian story details the complexity of the shoot (50 hours of production during a freezing November week in Chicago! Coordinating the speed of the El train with the lyrics of the tune and the movements of multiple actors! And provides you a link to the spot.)

What I love most - the glimpse it gives of a city I love....



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