So they put aside journalistic ethics for a moment

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Whoopsie! Lots of egg on lots of faces when the glowing tributes made by many Chicago journalists about the outgoing King Mayor of Chicago ended up in a furniture ad.

After the shit hit the fan, many of the journalists had themselves removed from the promotional video.

And the furniture company ended up apologizing for not being more clear about the purpose of the video. (Journalists believed it to be a gift to Mayor Daley, not an ad to be broadcast on TV with the furniture company's name prominently displayed.)

Hat tip to the very best tweeter of all time - Roger Ebert... if he's not on your twitter feed, he should be!

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