Here's the Harvard Business Review, on the marketing of one's soul...
Let's just say I'm a little skeptical of what they're teaching over at Harvard. That's because so many of those who were nurtured and educated in the Ivy League later went on to develop "innovation in finance" that caused our economy to drop off a cliff back in 2008. But I'm always curious to hear what Harvard has to say about key topics, and was highly intrigued when this eye-catching headline, Don't Sell Your Soul, Market It , came across my Twitter feed. Turns out it's a post by Dan Pallotta about building up the "philanthropy" market. According to this article: "Most people want to help others. Their lives would feel incomplete without this connection to humanity. We can tap into this human desire by marketing compassion with the same rigor as we market luxury cars. " (Highlighting is Pallotta's, not mine.) Which I guess is a good idea, though now I see images of sleek cars snaking their way across challenging ...