The Nightmare on Wall Street....
Ragan.com offers "news, ideas and conversations for communicators worldwide," and today, one of their stories covers the nightmare on Wall Street. In the Ragan story , given that the audience is communicators, the nightmare is defined as a "PR nightmare." What can communicators do to help solve this "PR debacle"? As a communicator myself, I have to point out that this is not really a crisis of communication - this is a crisis of leadership. These companies have been following a business model that brought them to the brink of bankruptcy. So we're not seeing the result of "bad PR" right now. The actions of the corporate leaders themselves has proven to be indefensible. Recipients of federal funds took off for a $400,000 spa visit, tried to buy a corporate jet, paid out billions in bonuses. It's rarely easy for communicators to spin straw into gold. And now, instead of acting prudently, instead of conserving money, Wall Street...