Identity Theft...Chicago Style
Big noise from Chicago - the biggest big-shouldered building in the city is undergoing a name change. That's right - the Sears Tower will now be called the Willis Tower, named for the London-based insurance company that is taking over much of the space. With three towers named in honor of insurance companies (Aon, John Hancock and Willis), the hog-butcher to the world apparently has found its new millennial niche as an insurance broker. The Sears Tower has been an icon in the city since it opened its doors in 1973. At that time, it was the World's Tallest Building - a fitting home for one of the world's largest retailers. It gave us something to brag about in those years of drought among our sports teams. We may not have had world champions in our midst, but we had the biggest damn building in the world. For the last decade or so, the Sears Tower has had to be content to be known as the tallest building in North America. Asia went crazy in the '90s and trie...