How the "lessons of the Banana Man" fail to include the most important lesson of all...
The Wall Street Journal has a laudatory story providing "five lessons to be learned from the Banana Man ." Samuel Zemurray, the Banana Man, is the typical American success story. Born in 1877, Zemurray was a Russian immigrant who in the later years of the 19th century "recognized his opportunity" in a pile of freckled yellow fruit. Little more than 100 years ago, the banana was an exotic fruit, known by few, and Zemurray was instrumental in widening its appeal and reach to consumers. To do so, Zemurray, in 1932, took over United Fruit, a huge multinational company that was struggling during the Great Depression. He turned the company around and "by the time he died in 1961, in the grandest house in New Orleans, he had been a hauler and a cowboy, a farmer, a trader, a political battler, a revolutionary, a philanthropist and a CEO." What a life! And here, from the WSJ, here are the top five lessons of the Banana Man - but as you read them, please note ...