Using Monty Python to enhance the business of American business...
Todd Mintz has a great story in Focus, a trade publication for business execs on the business lessons we can learn today from taking a look back at Monty Python . The men of Monty Python were brilliant satirists, but who knew their business acumen could be applied today when developing branding, marketing, sales and corporate strategies? Some lessons include: On branding: "Well, before he went he left a note with the company, the effect of which was how disappointed he was with your work and, in particular, why you had changed the name from Conquistador Instant Coffee to Conquistador Instant Leprosy. Why, Frog?" In the quest to be new and innovative, brand managers sometimes feel the need to tinker with success (think “New Coke”). Their ego gets the better of their judgment and they push forth ideas they think are creative but are unsuccessful in the marketplace. The end result is that revenue tanks. If brand is strong, don’t mess with it; just adjust the peripheral...